Solutions for coding and traceability with QR Codes
Printing static and dynamic QR Codes for all industrial applications
The QR Code is the most recognizable two-dimensional code by the general public, readable with any smartphone without a dedicated app. In industry, it is used for product coding, traceability, anti-counterfeiting, interactive marketing, and access to digital content such as instructions, technical data sheets, and warranties. Static QR Codes contain fixed information, while dynamic ones link to URLs that can be modified over time without having to change the physical code on the product. HIJ, TTO, and laser inkjet systems ensure the print quality required for reliable reading. See the DataMatrix solutions for a comparison of 2D symbologies.
QR Codes as a bridge between physical products and the digital world
The QR Code is establishing itself as the standard for connected packaging. The GS1 Digital Link initiative and the European Digital Product Passport (DPP) project stipulate that every physical product must be linked via a 2D code to a digital twin containing information on sustainability, ingredients, traceability, and recycling. Marking systems must be able to handle QR Codes compliant with GS1 specifications to ensure interoperability with next-generation digital platforms. The quality of the printed code is verified by automatic reading systems integrated into the production line. Learn more about the GS1 solutions for the connected supply chain.
